quinta-feira, 24 de novembro de 2011

Dragon's Den

Today's business class was one of the most exciting!
There's a programme in the BBC called Dragon's Den. The main point of the programme is that there are five entrepreneurs who are looking for good ideas to invest. So the candidates come to the programme and present their ideas for the Dragons and hopefully receive an offer for a part of the shares of the company.
Today we watched one of the episodes which a guy called Levi Roots was trying to get some investments for a mass production of a sauce, which he named as "Reagge Reaggue Sauce".

If you want to watch it, take a look in this link:

Resuming, he received an offer from one of the Dragons and went back home happy. However we knew that, we didn't know if the company was really successful in its journey of producing the sauce.

Than the teacher Jeff, took us to the class and asked whether the company was successful or not for the us (the students). I had a hunch that it wasn't that good at all but I waited to see.

Suddenly the teacher showed us this:

Hahahahahahaha "Ohh shit!" was the first comments of the class after he had shown the bottle. Jeff gave us some Cheddar cheese to try the sauce, which is really tasty!

Well, his company now worth £8m! Now the company is selling its sauce for the whole Sainsbury empire (for the Brazilians is like a Carrefour, it's possible to find everywhere!) and with Dominos Pizza for big deals for a "Reagge-Reagge Pizza"! hahaha

Where can an idea take us? What will answer this question is your entrepreneurial vision of the business and the possibilities to do it!

 If you want to take a look at the company's website http://www.reggae-reggae.co.uk.

See you later!

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